INFLUENCE WITH STORIES

Are you fed up of creating presentations and reports that don’t get read or used?

Do you want to stop the endless task of charting data and reworking reports?

Would you like to create more value with the communication you produce?

Do you want to create a culture where evidence leads to impact?

Then you are at the right place.

Trying to influence with rational evidence and credible data alone doesn’t work. You also need to make an emotional connection with your audience through stories.

WHAT WOULD I LEARN ON THE COURSE?

UNLOCK THE STORY:
DATA STORYTELLING
MADE SIMPLE

This course will show you how to combine storytelling with robust evidence. It will transform the way you deliver your presentation and reports.

In this 2.5 hour course you’ll learn to:

Deliver unforgettable data stories that provoke, inspire and influence business

Excel at storytelling skills that are in demand

Have more fun with your projects and reporting.

Watch this short video to find out more.

STORYTELLING TECHNIQUES YOU WILL LEARN

UNLOCK THE STORY:
STORYTELLING TECHNIQUES
COVERED ON THE COURSE

“From vetoing boring
presentation titles to
condensing a client
debrief from
64 to 12 slides,
I have used the learning's
on quite a few projects
and the new approach
has been well
received by colleagues
and clients alike”

Insight Director, MEC

GET STARTED NOW FOR £75

The storytelling techniques we cover will help you to supercharge your presentations, reports and other communications. This highly practical course is designed to help you master the art of data storytelling quickly and effectively.

In this course you will learn:

Design

How to find your story plot
How to dramatise conflict in your data sets
How to validate your plot with your evidence
How to create a compelling and simple message

Create

How to create titles and hooks that engage your audience
How to use characters and personal stories to make your work human
How to use metaphors and case studies to make your work resonate
How to use scenarios to create a talking point with your audience
How to use existing story archetypes to save reinventing the wheel

Execute

How to deliver a story on a one-pager
How to craft presentations and reports to incorporate stories
How alternative media and tools can make powerful story executions

Embed

How to integrate storytelling into your culture, processes and ways of working
How to measure your storytelling success

SEE WHAT OTHERS THOUGHT ABOUT THIS COURSE

SEE WHAT OTHERS HAVE SAID
ABOUT THIS COURSE

“I can't recommend this course highly enough. I've already applied Caroline's practical tools and techniques into my day to day role. Caroline teaches how to really cut through and deliver results that engage your audience. I can't believe how much time I've saved writing presentations as a result. Really enjoyable and worthwhile course.”

Insight Business Partner, RSA

“I have been referring to your course on a regular basis since attending and I have briefed my team and some of our partner agencies on our 'new ways of working'. You have really inspired me to make a step change in the way we work, thank you!”

Senior Research Lead, O2

“Caroline conducted a Storytelling training course that has totally changed the way in which my team now write our client presentations. It was a very informative and practical training session that made it really easy to apply the techniques to everyday life. So good in fact, that we're looking to run it again with more people in the company!!”

Executive, Future Thinking

“The storytelling course is great and I couldn't recommend it more highly. The course helped us refine
how we craft insights into stories that impact commercial decision-making, start conversations and
drive broader change. It is a valuable masterclass for the experienced, but could inspire and train
the newbies too”

Managing Director of Cedar

“Caroline's training has proved very valuable to our executive team and has had an immediate impact on the way we work. The sessions were thought-provoking and enjoyable. The very practical tools she provided have ensured that this is training which is actually implemented and therefore very worthwhile.”

Director, Accent

WHAT MAKES THIS COURSE ANY DIFFERENT FROM
SO MANY OTHERS ON STORYTELLING?

UNLOCK THE STORY:
WHAT MAKES THIS COURSE
ANY DIFFERENT FROM SO
MANY OTHERS ON
STORYTELLING?

Three Ways

There are 3 key differences to other storytelling courses:

Designed specifically for those who have to communicate facts, information and data
Focused on creating stories, not just making data look pretty through visualisation
Developed by someone who knows your world and offers practical tips you can apply straight away

GET STARTED NOW FOR £75

ABOUT YOUR INSTRUCTOR

UNLOCK THE STORY:
ABOUT YOUR INSTRUCTOR

Caroline

Caroline Florence teaches top data and insight professionals how to improve the impact of what they do. She has worked with some of the world’s biggest data organisations, such as Ipsos, Kantar and Chime, and corporate teams at organisations such as Aviva, Unilever, FT and EE.

Caroline is the founder of Insight Narrator, an independent training and coaching consultancy and is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

A thought leader in business communication she regularly runs training session for The Market Research Society, Insight Management Academy and Chartered Institute of Marketing, as well as speaking at events held by ESOMAR, Society of Competitive Intelligence Professionals, WiRE (Women in Research) and Women in Data.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers, Royal Mail Group, Incite Marketing Planning and Synovate.

GET STARTED NOW FOR £75